Last updated: 6 October 2026
All Things Decadent respects your privacy and takes the protection of your personal information seriously. This policy explains what information we collect, why we collect it and how we use and protect it when you visit our website, place an order, sign up for updates or contact us.
For the purposes of UK data protection law, All Things Decadent is the data controller responsible for your personal information.
Information we collect
We may collect personal information that you provide when you place an order, contact us, sign up to our mailing list or otherwise interact with us. This may include your name, email address, telephone number, billing and delivery address, order details and correspondence with us.
When you use our website, certain technical information may also be collected automatically, such as your IP address, browser and device information and information about how you use the website. This may be collected through cookies and similar technologies.
Payment information is processed securely by the payment providers used through our website. We do not ordinarily receive or store your full payment card details.
How we use your information
We may use your information to process and deliver orders, take payments and issue refunds, communicate with you about an order, respond to enquiries, maintain appropriate financial records, improve our website and products, prevent fraud and comply with our legal obligations.
If you choose to join First Dibs, we will also use your email address to send you news about new flavours, products, market dates, limited releases and other All Things Decadent updates.
We will only send marketing emails where you have consented to receive them. You can unsubscribe at any time using the unsubscribe link in an email or by contacting us.
Our legal basis for using your information
Depending on the circumstances, we process your personal information because it is necessary to fulfil a contract with you, because we have a legal obligation, because it is in our legitimate interests to operate our business, or because you have given us your consent.
Where we rely on consent, you may withdraw it at any time.
Who we share information with
We do not sell your personal information.
We may share information with trusted companies that help us operate All Things Decadent, including website and ecommerce providers, payment processors, delivery companies, email providers, IT services and professional advisers. We only share information reasonably necessary for them to provide those services.
We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.
International transfers
Some service providers used to operate our website or business may process information outside the United Kingdom. Where personal information is transferred internationally, appropriate safeguards are used as required by UK data protection law.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting and tax obligations.
Order and transaction records may therefore be retained for longer than general enquiries or marketing information.
If you unsubscribe from marketing, we may retain limited information necessary to make sure we respect your request.
Cookies
Our website may use cookies and similar technologies to make the site work properly, remember preferences, understand how visitors use the site and, where applicable, support marketing activities.
Where required by law, non-essential cookies will only be used with your consent. You can manage your cookie preferences using the cookie controls on the website and through your browser settings.
Keeping your information secure
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure. However, no internet-based service can guarantee absolute security.
Your rights
Under UK data protection law, you may have rights relating to your personal information, including the right to access it, correct inaccurate information, request deletion in certain circumstances, restrict or object to certain processing and request the transfer of certain information.
You may also withdraw consent where we rely on consent to process your information.
To exercise any of these rights, please contact us.
You also have the right to complain to the Information Commissioner's Office (ICO) if you are concerned about how your personal information has been handled.
Children's privacy
Our website and products are not directed specifically at children, and we do not knowingly collect children's personal information for marketing purposes.
Changes to this policy
We may update this Privacy Policy occasionally to reflect changes to our business, website or legal requirements. The latest version will be published on this page.
Contact us
If you have any questions about this Privacy Policy or how we use your personal information, please contact:
All Things Decadent
Cheltenham, United Kingdom
Email: all.thinghs.decadent.cake@gmail.com
Website: allthingsdecadent.co.uk